Rajasthan Tourism Unit Policy

The state of Rajasthan, known for its royal heritage, majestic forts, and vibrant culture, has always been a cornerstone of India’s tourism economy. Recognizing the growing potential of this sector, the Government of Rajasthan introduced the Rajasthan Tourism Unit Policy (RTUP) to provide a structured framework for the development and promotion of tourism infrastructure in the state.

This policy aims to streamline the registration, development, and regulation of tourism units while encouraging both domestic and foreign investment. The Rajasthan Tourism Unit Policy (2022), replacing earlier frameworks, plays a key role in expanding eco-tourism, rural tourism, heritage conservation, and tourism-based MSMEs.

Key Objectives of the Rajasthan Tourism Unit Policy

The Rajasthan Tourism Unit Policy focuses on the following core objectives:

1. Simplify project approvals for tourism units through single-window clearance.
2. Encourage private investment in tourism infrastructure.
3. Enhance employment opportunities through sustainable tourism growth.
4. Promote eco-friendly and heritage-based tourism.
5. Establish Rajasthan as a global tourism destination.

These objectives align with India’s broader vision of promoting sustainable tourism, increasing foreign tourist arrivals (FTAs), and enhancing domestic tourism.

 

What Are Tourism Units Under the Policy?

The policy defines “Tourism Units” as:

• Hotels, resorts, and heritage hotels
• Tourist bungalows, guest houses, and motels
• Rural tourism and eco-tourism projects
• Theme parks, adventure tourism centers
• Convention and exhibition centers
• Caravan parks, homestays, and camping sites

Tourism units can be established by private individuals, companies, cooperative societies, or even public sector undertakings.

Key Features of the Rajasthan Tourism Unit Policy

1. Ease of Doing Business

One of the most applauded features is the online single-window clearance system, reducing bureaucratic delays. Investors can now apply for project registration, land use changes, and necessary approvals through a unified portal.

2. Attractive Incentives and Subsidies

The RTUP provides several financial and non-financial incentives:

• Term loan interest subsidies for qualified tourism businesses.
• Exemption from stamp duty and land conversion charges.
• Electricity duty exemption for up to 10 years.
• Refund of SGST for new tourism units for a predetermined amount of time.
• Capital and employment generation subsidies for small and medium enterprises (SMEs) in tourism.

These incentives aim to attract investment in rural areas, promote balanced regional development, and generate local employment.

3. Focus on Sustainable and Eco-Tourism

With environmental concerns rising, the policy encourages green buildings, solar power usage, and water conservation techniques in tourism projects. It also supports the creation of eco-tourism zones in collaboration with the Forest Department and NGOs.

4. Homestay and Rural Tourism Promotion

Under the policy, homestay units in rural and semi-urban areas are given special attention. The state provides marketing support, capacity-building workshops, and financial incentives to local hosts. This aligns with the goal of promoting community-based tourism and preserving Rajasthan’s intangible cultural heritage.

 

Why This Policy Matters?

The Rajasthan Tourism Unit Policy is a strategic effort to transform Rajasthan’s tourism landscape from a passive visitor economy to a dynamic, experience-based industry. By offering institutional and policy support, it enables small-scale and large-scale players to contribute to the state’s GDP, generate employment, and diversify tourism offerings beyond traditional hotspots like Jaipur, Udaipur, and Jaisalmer.

The strategy also promotes innovation in digital tourism, wellness tourism, and film tourism, as well as public-private partnerships (PPP).

 

Role of Investors and Entrepreneurs

The policy opens up new avenues for entrepreneurs, particularly in the following areas:

• Setting up budget hotels in underdeveloped tourist circuits
• Launching eco-tourism and adventure sports ventures
• Creating rural tourism cooperatives
• Investing in heritage property restoration
• Launching mobile tourism applications or platforms

With Rajasthan being one of the top tourist destinations in India, the return on investment (ROI) in the sector is considered high, especially with state-backed incentives and smoother regulations.

 

How Cretum Advisory Can Help You?

At Cretum Advisory, we provide strategic consulting and implementation services for entrepreneurs and corporates planning to invest under the Rajasthan Tourism Unit Policy. Our services include:

• Policy Advisory & Eligibility Check
• Single-window clearance support
• Subsidy and incentive structuring
• Company incorporation & compliance
• MSME registration and financial modeling
• GST  Advisory Services & Income Tax Consultation
• Land allotment and land-use conversion assistance
• Feasibility study & business plan preparation

Whether you’re a hotelier, tour operator, or new investor, Cretum Advisory simplifies the compliance journey and ensures you get the maximum policy benefits.

 

The Final Thought

The Rajasthan Tourism Unit Policy is a forward-looking initiative that encourages holistic tourism development, investment inflow, and cultural preservation. By empowering entrepreneurs and streamlining bureaucratic processes, it sets the stage for Rajasthan to become not just India’s crown jewel of heritage but also a global tourism powerhouse.

 

Frequently Asked Questions (FAQs): Rajasthan Tourism Unit Policy

1. What is the Rajasthan Tourism Unit Policy?

It’s a state-level policy to promote investment and simplify regulatory approvals in the tourism sector.

2. What types of tourism units are covered?

Hotels, eco-tourism resorts, homestays, adventure parks, caravan parks, and convention centers.

3. Are there subsidies for tourism businesses?

Yes, including interest subsidies, stamp duty exemption, SGST reimbursement, and more.

4. How does the single-window clearance work?

Investors can apply for all tourism approvals through a dedicated online portal managed by the state.

5. Who can apply for tourism incentives in Rajasthan?

Any individual, partnership firm, company, or cooperative intending to set up a tourism unit.

6. How can Cretum Advisory assist?

From project planning to subsidy claims and regulatory filings, Cretum Advisory offers end-to-end support.